More and more companies are switching to video marketing as their primary marketing strategy and are finding huge success in doing so. DreamGrow.org published a great article on the reasons you and your business need to start implementing video marketing:
According to a recent survey, around 63% of companies are using video marketing as one of their main marketing strategies. Video marketing has been a growing trend amongst businesses as more companies are starting to see how high the return on investment is. Here are eight reasons why you should start to use video marketing:
1. Video Boosts Conversions and Sales
Studies show that video content leads to greater volume of sales. Some studies suggest that 74% of users who watched an explainer-video about a product, end up buying that same product.
2. Video Shows Great ROI
Although video marketing is not the cheapest or easiest form of marketing, it is by far one of the best investments. 83% of businesses say that video marketing provides some of the best return on investment.
3. Video Builds Trust
Most people know that trust is the main emotion in conversions and sales. Content marketing seeks to build trust and create long-term relationships. Video platforms like YouTube have become one of the most powerful platforms to build trust and promote your brand.
4. Google Loves Videos
Statistically you are 53 times more likely to show up first on Google if you have a video embedded on your website.
5. Video Appeals to Mobile Users
More and more consumers are using their mobile devices to watch videos. Smartphone users are twice as likely than TV viewers and 1.4 times more likely than desktop viewers to personally connect with a brand through video content.
6. Video Marketing Can Explain Everything
Explainer videos are a great way of showing off what your service or product can do and save you a lot of time afterwards from having to answer redundant questions. Businesses who use explainer videos report that around 83% of those videos are effective.
7. Video Engages Even the Laziest Buyers
Video is the easiest marketing to consume. You don’t have to take time to read or research, you simply watch. It is an effective way to engage all consumers.
8. Video Encourages Social Shares
It is very easy to share videos on all major social media platforms. On top of that, most platforms actually encourage the use of video shares as more and more platforms are incorporating video sharing into their service.
Video Marketing is a strategic and effective way to engage consumers. Stitched Story seeks to help transform conventional business marketing through innovative video marketing. We help businesses grow and turn prospects into customers. Learn more about how Stitched Story can help your specific business through our innovative video marketing platform.
Check out the full article here: https://www.dreamgrow.com/8-reasons-why-your-business-should-use-video-marketing/